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Recap Google’s Important Local Search Changes

How has Google's local search changed throughout the years? Deciphering the algorithm that Google has can be nearly impossible. If it could be deciphered completely, then surely it would be abused. Over the years, Google has made many changes to keep up with user demands. These updates by Google usually have the hardest impact on…
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What is SEO?

What is SEO - Search Engine Optimization? This short and easy to understand video explains SEO Want to know how to improve your SEO and Search Engine Optimization? Hire Pulse Media Solutions! Our team is made up of experts who have helped numerous websites reach their full potential through natural search engine optimization tactics. Video…
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How long keywords help your rankings

How to use long-tail keywords to rank better with short rankings Long tail keywords help build authority with your website and can help your rankings overall - including with short-tail keywords. When it comes to search terms, there isn’t a whole lot that are new. Google says only 15 percent of all queries they get have…
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6 Easy SEO Tips for Startups

Top 6 SEO Tips for Startups SEO can help a startup establish a presence. Here’s a top 5 list on how to get started with search engine optimization and which areas to focus on. It’s a common challenge for startups to find the resources and the time to focus on all the different activities that can…
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How to write enticing headlines that drive traffic

You need to be writing blog headlines that are enticing and drive traffic to your website! Just because you're a good writer doesn't mean anyone will read your content. You have to have a catchy headline that makes people want to read your article. An effective and attractive headline is important! Searchers like to quickly scan…
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Complete Google Ranking Guide Compilation

Complete Google Ranking Guide - All Parts We talked about a lot of SEO topics for better Google rankings in the last 8 days. Maybe you missed one or you want to review an article and get better. Whatever the reason - we compiled the complete list below for your reading pleasure: Part 1: Page…
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Complete Google Ranking Guide Part 8: Backlinks

Backlinks Last time we talked about outbound linking. Today we're discussing backlinks. What is a backlink? A backlink is link from a third party website, back to your website. Why are backlinks important? Andrey Lipattsev, Search Quality Senior Strategist at Google Ireland, noted that links pointing to your website are one of the top three Google ranking…
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Complete Google Ranking Guide Part 7: Outbound Linking

Outbound Linking Last time we talked about internal linking. Today we're discussing outbound linking. An outbound link is a ‘signal of trust’ to the site you’re linking to. Some of your own ranking trust will be passed with it. Using the website name is the safest when choosing anchor text. That way transparency is maintained. When…
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Complete Google Ranking Guide Part 6: Internal Linking

Internal Linking Last time we talked about site level signals. Today we're discussing internal linking. Internal linking What’s an internal link? A link that goes to other content but stays within your website. Internal linking has many advantages! Internal links can help user navigate your site in a targeted fashion. Internal links can keep people on…
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Complete Google Ranking Guide Part 5: Site Level Signals

Site Level Signals Last time we talked about duplicate content. Today we talk about numerous site level signals. 1. HTTPS HTTPS adds a layer of security by encrypting in SSL, which is difficult to hack. Google uses HTTPS as a ranking factor. Google made the following statement: “We’re starting to use HTTPS as a ranking signal. For…
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