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Social Media Integration and Optimization

Social Media - Facebook, Twitter, Instagram, LinkedIn, PinterestPulse Media Solutions offers our clients social media optimization and marketing on Facebook, Twitter and YouTube. Social Media Marketing is one of the best ways for a small business to market globally while only spending a fraction of the amount it costs to do the same with traditional marketing.

Social Media can be overwhelming, frustrating, and exceptionally confusing. For some clarification, here are some of the most common questions asked about social media marketing:

How can a local business use social media marketing?

Social media marketing is used to increase the familiarity and trust with your business. Build relationships, make friends with customers and let people know what your business is about. Send out content, flyers, sales, promotions etc. and interact with customers easier and quicker.

Does social media marketing really work?

Social media marketing is a term that encompasses new ways of talking to customers and clients online in multiple markets. Talking to people is always an effective way to market your business.

Facebook Optimization

Unlike traditional marketing, with Facebook your customers are already paying attention. Facebook is the worlds largest social media website and is a great platform for your business. You’re not buying billboard space on the highway hoping that you will capture interest as people drive by. Anyone who "Likes" your page is expressing their interest in learning more about your business.

Most of your customers are already on social media, so why not market your business where they already are?

Which sites are essential for social media marketing?

Facebook, Twitter, and YouTube are the most trafficked social media sites. Pulse Media Solutions can setup your Facebook pages, Twitter account and YouTube channel along with optimization so that you can focus on serving your clients.

Is social media for every business?

Social media is useful for every business that has customers. If your business serves a region that doesn’t have internet access, or if all of your buyers are elderly then maybe social media isn’t for you. Research is required to determine what your target demographic is and go from there.

My business doesn't sell online, can I still use social media?

Social media is a communications channel, so you can use social media even if you have nothing to sell online. Focus your efforts on leading people toward the sale – whether that’s a phone consultation with you or a visit to your store. The internet is the most used form of communication so claim your stake in the virtual world with all forms possible.


Social Media Image Sizes - Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google PlusSocial Media Image Sizes

When you are customizing a social media platform do you find yourself searching Google for “Facebook cover photo size” or “twitter header size”? Search no more, a very useful cheat sheet has been created and you are free to save it for your own use. This includes all the populate social media platforms.

*all sizes listed are in pixels

Facebook

  • Profile photo 170 x 170
  • Cover image 820 x 312
  • Link image 1230 x 627
  • Shared image 1200 x 630

Twitter

  • Profile photo 400 x 400
  • Cover image 1500 x 500
  • Shared image 440 x 220

Google Plus

  • Profile photo 250 x 250
  • Cover image 1080 x 608
  • Shared image 497 x 373

LinkedIn

  • Profile photo 400 x 400
  • Profile cover image 1536 x 768
  • Company logo 100 x 60
  • Company banner image 1536 x 768
  • Link image 150 x 80
  • Shared image 550 x 375

Pinterest

  • Profile photo 150 x 150
  • Pins in the feed 192 x scaled height
  • Expanded pins 600 x scaled height
  • Board cover 800 x 800

Instagram

  • Profile photo  150 x 150
  • Square image in feed 1080 x 1080
  • Landscape image in feed 1080 x 566
  • Portrain image in feed 1080 x 1350

YouTube

  • Profile photo 800 x 800
  • Channel cover image 2560 x 1440
  • Custom video thumbnail 1280 x 720