Search Engine Optimization - Organic SEO
Pulse Media Solutions is proud to offer Search Engine Optimization to all of our clients. Natural Organic SEO is defined as the optimization or enhancement of a webpage or entire website to further enhance the user experience and better indexed in the search engines without directly paying for advertisement. Organic Search Engine Optimization does not include the use of pay-per-click or sponsored ads.
We specialize in search engine optimization for Google, Yahoo! and Bing search engine. Google search engine optimization is the most demanded service in the industry and has been proven to have the best ROI among competing search engines. Higher ranking than competitors in the organic search results can alter the company’s potential more than any other web marketing service. Most search engines utilize the same elements as part of industry standards, but each algorithm is slightly different for the search engines evaluation.
Ethical Search Engine Optimization / SEO
Pulse Media Solutions strives to be the best in the industry WITHOUT taking shortcuts and making decisions that aren’t best for your or your website. Pulse Media Solutions only participates in white hat SEO. We do not participate in link spamming, link farms, hiding text, tricking search engines, fooling users, etc. All Search Engine Optimization from Pulse Media Solutions is 100% ethical and 100% legal. White Hat SEO eliminates the risk of a website being removed from the search engines and having to be reinstated. Once you’re removed for violating search engine guidelines, it can be very difficult and time consuming to be reinstated. Pulse Media Solutions focuses on long term SEO elements instead of short burst returns that don't provide a good return for investment.
Our clients appreciate the systematic, analytical and ethical approach to organic search engine optimization Pulse Media Solutions offers. Our organic SEO programs are time tested and proven to deliver gains in website traffic. The experienced technical and design consultants at Pulse Media Solutions offer an extensive knowledge base, providing a unique perspective on search engine optimization. Let us put our SEO expertise to work for your website!
What Is Organic Search Engine Optimization?
Organic Search Engine Optimization is described as using tactics that enhance the website and not having to pay for people to find your website. Organic search engine optimization is using tactics such as: optimizing meta tags, targeted text, enriched cross linking, unique content, proper site hierarchy, optimized page naming and more. Pay-per-click is the largest example of a way to pay for people to find your website, but that is not organic SEO.
The largest factor in ranking for search engine optimization is the actual page content. To be competitive in the search engines you must have relevant content. The search engine crawlers have evolved into very smart robotic algorithms that look at many different variables to help determine the relevance for a specific search. Page content includes the text, links and images that are included on a page and the elements. It’s a must to include all 3 in a relevant manner and to not "keyword stuff" the content. The information needs to remain readable and be understood by those who come to the site, otherwise your ROI will be decreased due to lack of any conversion. Additionally, confusing or repetitive page content will turn potential customers/clients away.
Keyword Target Identification
A complete and detailed keyword ranking strategy is crucial for a successful SEO campaign. To address this we research keywords across multiple search engines in order to know the most search keywords in multiple combinations and who your potential target audience might be.
Broken links, server downtime and delays
Search engines strongly dislike finding broken links on websites especially if it’s a broken link to another page on your site. Spiders also do not like crawling your website and find the server to be down or have a delay in crawling efforts. A search engine spider wants to flawlessly crawl your website with no errors or delays. These things might seem small in nature, but every little piece adds up and if any part falls out it can be very detrimental to any search optimization efforts.
Title, Description and Keywords META Tags
Ensuring that the proper and highly optimization meta tags are in place that are unique for each page is another key factor to a successful search engine optimization plan. The META tags that are most important are Title, Description and Keyword. Title tag tells not only the internet spiders/crawlers what the name of the page is, but also what users need to know about the page they are visiting. A proper title tag can be found on all of our pages, for example this page: .
The next most important META tag is the Description tag. This tag provides the search engine crawlers with a brief description of what the page is about. These are typically shown on search engine result pages and helps the crawler determine the relevance for the keyword that was originally searched for.
The least important META tag is the Keywords tag. This tag does still provide information to the search engine crawlers. This tag has lost some of it’s ranking factor due to the abuse from the industry. Despite what industry experts say, this does still have an impact for search engines. There isn't any reason to not fill this field, it doesn't hurt anything and it does provide some relevance to the search engine spiders.