Web Design and Search Engine Optimization News

What is Organic SEO?

There are two types of Search Engine Optimization - Organic and Paid. Organic means that it's more natural, thus the name Organic, while Paid means that you ... well ... DIRECTLY pay for it. Organic SEO services are still usually paid for, however your paying for the optimization of your content and not for the…
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Pulse Check

You have a website, right? Phew – now that we can move on from that, let’s look at whether your website serves your needs. Your website is the portal from the outside world to your business. If you have a brick and mortar business, you know how important it is to have a visually appealing,…
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Deadly Sins of Content Marketing

Not Doing Proper Keyword Research Few content marketers believe keyword research is only about keywords and search results. In reality, keyword research is a tool for planning your content in a strategic manner. It's still amazing how many marketers don't conduct keyword research and instead market based on gut feeling and instinct. They use guesswork…
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Google penalizes mobile sites using sneaky redirects

Google has warned multiple times to webmasters about tricking mobile users and redirecting them to another website. Google feels this is an important part of their efforts to fight spam. They know this style of trickery frustrates users and to combat that issue they will take action on these sites. Sneaky redirects are never a…
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SEO Periodic Table – Personal

Country What country is someone located in? For obvious reasons the country of the searcher plays a role in the results they see from the search engines. Someone searching in China or London won't see the same results and someone searching from the United States or Australia. Each country has it's own governing bodies too…
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SEO Periodic Table – Links and Social Media

Quality Are links from trusted, quality or respected websites? When you have links back to your website, because you have a good plan to get backlinks, make sure you're getting quality over quantity. It's better to have 10 links from CNN than 45 posts from random blog websites. This is hard science and we haven't…
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SEO Periodic Table – Trust

Authority Do links, shares & other factors make your site a trusted authority? Having quality backlinks to your site are influential in your ranking. Shares and likes can be considered backlinks because they link to your website from another source. Obtaining quality links from trusted sources will signal the search engines that you are also…
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SEO Periodic Table – HTML

Titles Do HTML title tags contain keywords relevant to page topics? Every page on your website should have some sort of Title tag associated with it. Title tags are very influential in SEO, so make sure you are utilizing them to their fullest potential. You should include the popular keywords and search phrases in your title…
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SEO Periodic Table – Architecture

Crawl Can search engines easily "crawl" pages on your site? Your website has to be crawl-able by the search engines. If your website isn't - everything you do is for nothing. This can be affected by a few things such as complicated elements like flash, messy coding from web software or being blocked on the…
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SEO Periodic Table – Content

Quality Are pages well written & have substantial quality content? We have post multiple articles talking about the necessity of quality content. High quality content is one of the higher importance factors with SEO. This specific topics, according to this periodic table, receives a +3 which is the maximum allotted. The importance of high quality…
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