Google is giving a boost to their mobile ranking signal that they initialized about a year ago. The important thing to understand is that if you're websites isn't mobile-friendly ... you need to be. This is no longer a luxury, it's becoming a requirement for positive search engine optimization results.
If your website isn't mobile friendly, call us today to get that remedied.
Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
If you've already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.
Source: Google Webmaster Central Blog
Google announced last year that using a workaround such as app install interstitial would not work. Google has never been and never will be fans of these type of workarounds. Comply with their standards for the best results, you can't beat the system in respect to long term gains.
Some app owners have found a way around this, but it probably won't work much longer.
Google recent released their AMP project, Accelerated Mobile Pages, which a number of web companies are already participating in. This isn't a direct ranking tool (yet), but it helps with mobile-friendliness.
Bottom line ... as a website owner you must have a mobile friendly website to be competitive.