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Google announced last year that they were going to being giving benefit to those sites that have an authentic and verified security certificate. This is also known more commonly as SSL or HTTPS. Adding SSL 2048-bit encryption will give your site a minor ranking boost, but more importantly it will make your website more secure giving your visitors a sense of security that competitors might not have.

Google did state that the benefit would be "lightweight" in the overall ranking algorithm. This will not outweigh the important of having high-quality content or well rounded information, but it's still a feature that is important to offer. Especially in this day-and-age, adding security to your website will only boost the confidence of your visitors.

Search Engine Optimization Concerns with HTTPS or SSL

Is switching from HTTP to HTTPS going to hurt my SEO efforts? No, not at all. Google has actually been saying this needs to be happeneing for several years. There are proper steps that you must take to ensure your traffic doesn't suffer which involves telling Google that you're making the switch from HTTP to HTTPS and including another layer of security with SSL.

The following tips are from Google on how to make the change:

  • Determine your certificate needs: single security certificate, multi-domain SSL certificate, or wildcard certificate
  • Use 2048-bit key certificates ONLY - Don't settle for less
  • Use relative URLs for all domains
  • Check out our site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible
  • Use the Google Website Move Tool to make the move

Make sure that you track the movement of HTTP to HTTPS carefully with your analytics software and ensure you make the necessary changes so that your analytics will track the new security certificate with HTTPS.

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