Is it possible to have a new website ranking on Google on the first page within a few weeks of launch?
Search Engine Optimization is much different than it used to be. Companies still claiming that they can get you a "first place" ranking should raise red flags. There is no guarantee to any search engine optimization and you should be concerned about black hat SEO that has long term negative impacts.
Though a different process, it's still possible. Keep reading to learn how.
Know Your Target
You have to rank on a given keyword, which would be your target. There is no such thing as generally ranking in the search engine. You have to make a decision on what target keywords you want to rank on and then research from there.
Starting with longer keywords will help you with successful SEO tactics. These would be keywords that are four or more words, something very specific.
According to Moz’s research, long tail queries account for more than 80% of all organic traffic on the Internet.
Here’s why this is important. According to research, long keywords have more impressions, more clicks, and more conversions.
For ranking on Google, first define what keywords you’re targeting, and then proceed to other tactics and strategies.
Solid Search Optimized Platform
The foundation for SEO begins with a solid platform or CMS with a streamlined design.
Here at Pulse Media Solutions we use WordPress as it's the most popular CMS in the world ... and for many good reasons. WordPress is powerful, customizable, plugin ready, open source and very flexible - providing a great platform for search engine optimization.
Disclaimer: Just because you use WordPress doesn't mean your site is optimized. You must use an optimized theme and design that is SEO friendly.
Selecting a WordPress theme:
- Choose a theme with good support. There are many free themes out there, however those come with inherent problems - thus why they are free. Limited support, heavy or sloppy coding, outdated for browser compliance, non-responsive (big no-no) and more.
- Ensure the theme is lightweight and fast. Site speed is critical for good SEO.
- Responsive or mobile optimized theme. A mobile and responsive site is required for search optimization. "A site that is not mobile friendly will not be as likely to appear in mobile search results." (According to Google’s mobile algorithm)
After selecting the best theme for your site and design needs the next step is installing a Search Engine Optimization plugin. We use the "All in One SEO" plugin as it has the best features and is most user friendly, in our experiences. This plugin doesn't do SEO for you - it provides you the necessary tools.
Having a solid platform to build on (WordPress), a SEO friendly theme, and a SEO plugin (All in One SEO) is the basis for a search engine friendly website.
Have Your Site Indexed Only When It's Ready
If you're using WordPress you will make this possible in Settings -> Reading panel. If you're not using WordPress, create a robots.txt. When you're ready to go live you would want to update these settings or files so that the site can be indexed properly.
Content, Content ... and More Content
SEO strength comes from content. Creating relative, powerful and useful content is where you will strike gold and have the best ROI for your SEO efforts.
The search engines will suck all of your content up and love that your website has great content. For the best impact - have all the best contact ready to go prior to going live.
Content that is considered "lengthy" will have the best impact, according to SerpIQ research. Their research suggests that content more than 2,000 words will have the greatest impact in the search engines. Their research also suggests that the shorter the content is, the less impact it will have for search engine rankings. Moz completed very similar research with similar conclusions.
To help get ranked faster, here are some basic tips for content creation:
- Create as many long-content pages as possible, minimum 20
- Ensure each page is focused on high-quality and is relevant for your target audience
- Utilize keywords or variants in page titles and meta tags
- Make sure your word count is 2,000 or greater
Once live, it will make a major indexation, and begin to rank in the search engines. Quality content is hard work and will ultimately be the most time consuming part of your search engine optimization strategy. Put in the hard work and be rewarded with the highest possible rankings.
Continually Create Content
Search engines reward website that provide a regular update with high quality content. Freshness of content does influence search engine rankings.
Recently updated websites are more likely to beat the competition of even websites that have more authority. Publish quality content and publish often.
Once you gain great ranking, the only way to stay there is to keep building on your creation. Continue publishing quality content if you want to maintain your position.
Often a site won’t be recognized by search engines until it's recognized by users.
When Google ranks a site, it factors hundreds of items. One of those is how many people click the site. Moz considers this to be one of the top ten categories of the Google algorithm. The more people looking and clicking on your site, the better your rankings.
Don’t publish content and expect it to magically become an overnight sensation. It’s up to you to for promoting it.
The goal of promotion is to get eyes on your content. People need to see it, read it, click it, share it, interact with it, comment on it, copy it, email it, etc.
Here is what you can do:
- Facebook ads/promoted posts
- Email newsletters
- Posting it on Facebook, Twitter, Google+, LinkedIn
- Posting images on Pinterest
- Sharing videos on YouTube
- Posting on industry related forums
- Posting it in comments, where it makes sense. Don't go spamming - that has a negative impact.
Utilize the typical social and sharing channels and don't do anything that "sounds too good to be true". This includes buying links or paying for people to share your content in their "proven system/software".
Google rankings aren't complicated. Many people are not willing to put int he hard work required to make high-quality content. The demand is high - but the return on investment is also high. Great results in the search engines requires hard work.
Original Source: Search Engine Journal