You need to be writing blog headlines that are enticing and drive traffic to your website!
Just because you're a good writer doesn't mean anyone will read your content. You have to have a catchy headline that makes people want to read your article.
An effective and attractive headline is important!
Searchers like to quickly scan for something a headline that they thinks answers what they are insuring about. Make you're the one they pick.
You don't want a good headline - you want a great headline. A headline that catches their attention and makes them click through to your article.
YOU have to make headline writing a key component of your content writing procedure. below are a few tips to help you be better at writing enticing headlines for users and search engines.
1. Use keywords
This might seem like a duh, but you'd be surprised how many people forget. When you use a keyword - use only one. Don't cause confusion for both your visitors and the search engines. Including keywords in your headlines is as important as actually publishing the content. Major search engines such as Google, Yahoo! and Bing place emphasis on the headline and the content.
2. Appeal to emotions
According to Copyblogger, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the content.
You have one chance to get your reader to click; use powerful words to help. Using a balance of emotional and power words will help to captivate your audience. Phrases like “what happens when” and “you need to” compel readers to discover the benefit of the article.
Don't believe us ... read the article headline again - "You need to write enticing blog headlines to drive traffic"
3. Be clear – and avoid clickbait
You work hard to build trust with your audience – don’t ruin it with a misleading headline just to get traffic.
Consider the headline of this article - direct and to the point. You know before opening the content that you'll be reading about how to drive traffic through better headlines.
A confusing or unclear headline could result in a prospective reader exiting your page and moving onto the next search result. They might also not want to visit your site again in the future because you misled them once.
4. Know your audience
What information is your target audience likely to be searching for? The best headlines are ones your audience will find value in.
5. Think in numbers
A list, numbered or not, is often more compelling, because readers then have a clearer idea of what to expect. For example, “Top 5 search engines” or “Top 6 SEO tips for startups” gives readers a clearer expectation and understanding for the content.
6. Use words that captivate
In addition to keywords, using positive adjectives can also increase traffic. Using words like free, easy, and new could generate more audience engagement. Everyone loves free, easy or new information.
7. Keep it short and sweet
Keeping the headline short allows for a quick read, improving chances of getting noticed first.
Of course, this list above isn’t the "holy grail" of headline writing, but it's a start. Great headlines can help you down the right patch of creating better content.
Use these tactics today and you'll quickly notice a difference in search traffic!