Last time we talked about outbound linking.
Today we're discussing backlinks.
What is a backlink?
A backlink is link from a third party website, back to your website.
Why are backlinks important?
Andrey Lipattsev, Search Quality Senior Strategist at Google Ireland, noted that links pointing to your website are one of the top three Google ranking factors.
Backlinks are a vote of confidence that someone outside of your own web property trusts your content.
What does Google look for with backlinks?
- The number of individual domains linking to your webpage is an important factor.
- The authority of the website linking to yours is also important. The more good quality links you have the better.
- Backlinks from relevant sites will be worth more than ones from irrelevant sites.
- Links from low-quality sites will do very little for your visibility.
- Links within the main body text of a webpage are more valuable than links found elsewhere on the page.
- If a site uses the ’nofollow’ meta tag then their website’s authority won’t be passed. Nofollow links should be reserved for sponsored or paid for links.
- Links from a diverse range of websites is good. Numerous links from a single domain is considered spammy.
- Anchor text affects how Google weighs up links to your site. Links to your homepage should just say your website or brand name.
- Anchor text to specific pages should be descriptive, but concise.
- Links at the top of a page carry more weight.
- Although the top-level domain isn’t necessarily considered a factor, obtaining a relevant link from .edu or .gov domains can carry more weight. This is because these domains have high authority already.
Complete Guide to Google Ranking
- Part 1: Page Signals - Title tags, H1 tags, H2 tags, META Description tags, image alt tags and more.
- Part 2: Keywords - Keyword density, keyword placement, primary keywords, long tail keywords and more.
- Part 3: High Quality Content - Writing content for humans instead of robots.
- Part 4: Duplicate Content - Finding and minimizing duplicate content.
- Part 5: Site Level Signals - HTTPS, site speed and mobile platform or responsive website design.
- Part 6: Internal Linking - Linking to other pages and articles within your own website.
- Part 7: Outbound Linking - Linking outwards form your website to credible sources is a good thing.
- Part 8: Backlinks - Creating good backlinks to your website.