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Outbound Linking

Last time we talked about internal linking.

Today we're discussing outbound linking.

  1. An outbound link is a ‘signal of trust’ to the site you’re linking to. Some of your own ranking trust will be passed with it.
  2. Using the website name is the safest when choosing anchor text. That way transparency is maintained.
  3. When linking to other sites, avoid describing what they do.
  4. Reboot did a study to prove whether or not the strength of a site’s outgoing links effects ranking - it does.
  5. Outbound links to high quality website do not dilute your site.
  6. Any link building scheme is considered black hat SEO and will likely be penalized.
  7. Outbound links can be a trust signal. When linking to references in order to back up data or research, that's proper. Users and search engines will trust you.
  8. Broken links are a sign of a poorly maintained site.

Complete Guide to Google Ranking

  1. Part 1: Page Signals - Title tags, H1 tags, H2 tags, META Description tags, image alt tags and more.
  2. Part 2: Keywords - Keyword density, keyword placement, primary keywords, long tail keywords and more.
  3. Part 3: High Quality Content - Writing content for humans instead of robots.
  4. Part 4: Duplicate Content - Finding and minimizing duplicate content.
  5. Part 5: Site Level Signals - HTTPS, site speed and mobile platform or responsive website design.
  6. Part 6: Internal Linking - Linking to other pages and articles within your own website.
  7. Part 7: Outbound Linking - Linking outwards form your website to credible sources is a good thing.
  8. Part 8: Backlinks - Creating good backlinks to your website.

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