Last time we talked about internal linking.
Today we're discussing outbound linking.
- An outbound link is a ‘signal of trust’ to the site you’re linking to. Some of your own ranking trust will be passed with it.
- Using the website name is the safest when choosing anchor text. That way transparency is maintained.
- When linking to other sites, avoid describing what they do.
- Reboot did a study to prove whether or not the strength of a site’s outgoing links effects ranking - it does.
- Outbound links to high quality website do not dilute your site.
- Any link building scheme is considered black hat SEO and will likely be penalized.
- Outbound links can be a trust signal. When linking to references in order to back up data or research, that's proper. Users and search engines will trust you.
- Broken links are a sign of a poorly maintained site.
Complete Guide to Google Ranking
- Part 1: Page Signals - Title tags, H1 tags, H2 tags, META Description tags, image alt tags and more.
- Part 2: Keywords - Keyword density, keyword placement, primary keywords, long tail keywords and more.
- Part 3: High Quality Content - Writing content for humans instead of robots.
- Part 4: Duplicate Content - Finding and minimizing duplicate content.
- Part 5: Site Level Signals - HTTPS, site speed and mobile platform or responsive website design.
- Part 6: Internal Linking - Linking to other pages and articles within your own website.
- Part 7: Outbound Linking - Linking outwards form your website to credible sources is a good thing.
- Part 8: Backlinks - Creating good backlinks to your website.