Last time we talked about site level signals.
Today we're discussing internal linking.
What’s an internal link? A link that goes to other content but stays within your website.
Internal linking has many advantages!
- Internal links can help user navigate your site in a targeted fashion.
- Internal links can keep people on your site.
- Internal linking provides your audience with more reading options. This can help reduce bounce rate.
- Internal links help Google crawl and index your site.
- Search engines will see that some content has more internal links pointing to them, and "judge" them as more important.
- The higher the authority of a page, the more valuable the internal link is.
- A good marketer will use a link from a highly visited page to drive traffic to another relevant page.
- Broken links are very bad. Broken links make your site look incompetent or abandoned.
Complete Guide to Google Ranking
- Part 1: Page Signals - Title tags, H1 tags, H2 tags, META Description tags, image alt tags and more.
- Part 2: Keywords - Keyword density, keyword placement, primary keywords, long tail keywords and more.
- Part 3: High Quality Content - Writing content for humans instead of robots.
- Part 4: Duplicate Content - Finding and minimizing duplicate content.
- Part 5: Site Level Signals - HTTPS, site speed and mobile platform or responsive website design.
- Part 6: Internal Linking - Linking to other pages and articles within your own website.
- Part 7: Outbound Linking - Linking outwards form your website to credible sources is a good thing.
- Part 8: Backlinks - Creating good backlinks to your website.
Image Source: Moz