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Internal Linking

Internal Linking

Last time we talked about site level signals.

Today we're discussing internal linking.

Internal linking

What’s an internal link? A link that goes to other content but stays within your website.

Internal linking has many advantages!

  1. Internal links can help user navigate your site in a targeted fashion.
  2. Internal links can keep people on your site.
  3. Internal linking provides your audience with more reading options. This can help reduce bounce rate.
  4. Internal links help Google crawl and index your site.
  5. Search engines will see that some content has more internal links pointing to them, and "judge" them as more important.
  6. The higher the authority of a page, the more valuable the internal link is.
  7. A good marketer will use a link from a highly visited page to drive traffic to another relevant page.
  8. Broken links are very bad. Broken links make your site look incompetent or abandoned.


Complete Guide to Google Ranking

  1. Part 1: Page Signals - Title tags, H1 tags, H2 tags, META Description tags, image alt tags and more.
  2. Part 2: Keywords - Keyword density, keyword placement, primary keywords, long tail keywords and more.
  3. Part 3: High Quality Content - Writing content for humans instead of robots.
  4. Part 4: Duplicate Content - Finding and minimizing duplicate content.
  5. Part 5: Site Level Signals - HTTPS, site speed and mobile platform or responsive website design.
  6. Part 6: Internal Linking - Linking to other pages and articles within your own website.
  7. Part 7: Outbound Linking - Linking outwards form your website to credible sources is a good thing.
  8. Part 8: Backlinks - Creating good backlinks to your website.

Image Source: Moz

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