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Site Level Signals

Site Load Speed

Last time we talked about duplicate content.

Today we talk about numerous site level signals.


HTTPS adds a layer of security by encrypting in SSL, which is difficult to hack.

Google uses HTTPS as a ranking factor. Google made the following statement:

“We’re starting to use HTTPS as a ranking signal. For now, it’s only a very lightweight signal, affecting fewer than 1% of global queries, and carrying less weight than other signals, such as high-quality content.”

2. Site speed

Page size directly affects load time. Site speed is a ranking factor, so make any and all improvements to speed up the load time for your site. Compress images, use caching, CDN and more.

3. Mobile friendliness

Since April 2015, mobile-friendliness has been a significant ranking factor in Google search results.

These elements are what you should pay attention to:

  • Use a responsive design that scales based on the viewing device
  • Don’t use Flash
  • Use scalable font
  • Space out links and buttons
  • Don’t use full-screen pop-ups

4. Sitemap

Not really sure why this is still an's 2017. You need to have an appropriate sitemap. If you can't make one - use a program or third-party website to generate one. Then submit it in the Google search console.

5. Accelerated mobile pages (AMP)

AMP is Google’s open source initiative to help speed up the mobile web by providing stripped-down faster loading versions of a site’s existing webpages.

AMP is fairly new and constantly changing - so I'm not going to say much else. I personally feel it's going to end up as useful as Google Plus...

6. Link out to authority sites

Linking out to authority sites can be a trust signal. Sites with well-written content, where sources are properly attributed and linked to, will be trusted.

7. Too many outbound links

Loading a single webpage with a large number of outbound links can affect the usability and readability of the page.

8. Number of pages

A large site with many high quality webpages will have a higher authority than a site with very few pages. That's just how it goes...

9. Downtime

Downtime will affect your ranking. If you have issues with downtime, invest in a better system or server/hosting platform. Downtime should be minimal for maintenance and anyone that tells you otherwise is a fool.

Image source: Yottaa

Complete Guide to Google Ranking

  1. Part 1: Page Signals - Title tags, H1 tags, H2 tags, META Description tags, image alt tags and more.
  2. Part 2: Keywords - Keyword density, keyword placement, primary keywords, long tail keywords and more.
  3. Part 3: High Quality Content - Writing content for humans instead of robots.
  4. Part 4: Duplicate Content - Finding and minimizing duplicate content.
  5. Part 5: Site Level Signals - HTTPS, site speed and mobile platform or responsive website design.
  6. Part 6: Internal Linking - Linking to other pages and articles within your own website.
  7. Part 7: Outbound Linking - Linking outwards form your website to credible sources is a good thing.
  8. Part 8: Backlinks - Creating good backlinks to your website.

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