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Duplicate Content

Last time we talked about high quality content.

Today we talk about duplicate content.

What is duplicate content?

Duplicate content refers to content that appears in more than one place on the internet.

Duplicate content isn’t necessarily a bad or wrong thing, unless is plagiarism or copyright infringement situations.

Google will decide which version should appear in search results and ignore the other.

Chances are Google won’t care which came first, it’s more likely to care which site has the highest authority.

Many large sites are constantly scraped of their content to be republished elsewhere. Search Engine Watch articles are ripped off by different scraper sites constantly. It usually never affects their rankings because those sites are of poor quality and are ignored by Google.

How to manage duplicate content

1. Obvious number one... do not copy another site’s content.

2. If using segments or quotes from another webpage, give credit and a backlink to the original source.

3. If you have duplicate content on your own site, merge the content and apply a 301 redirect to the old content that is now gone.

4. Ensure that Google is only indexing your preferred domain (i.e. with the www prefix or without). Google may treat the www and non-www versions of your domain as separate sites, thus duplicate content. This can be managed in your search console for Google.

5. You may have duplicate content if you use a separate mobile version of your site. Mobile responsive designs solve this problem.

6. If using guest writers, check that the content has’t been published elsewhere.


Complete Guide to Google Ranking

  1. Part 1: Page Signals - Title tags, H1 tags, H2 tags, META Description tags, image alt tags and more.
  2. Part 2: Keywords - Keyword density, keyword placement, primary keywords, long tail keywords and more.
  3. Part 3: High Quality Content - Writing content for humans instead of robots.
  4. Part 4: Duplicate Content - Finding and minimizing duplicate content.
  5. Part 5: Site Level Signals - HTTPS, site speed and mobile platform or responsive website design.
  6. Part 6: Internal Linking - Linking to other pages and articles within your own website.
  7. Part 7: Outbound Linking - Linking outwards form your website to credible sources is a good thing.
  8. Part 8: Backlinks - Creating good backlinks to your website.

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