Last time we talked about keywords, keyword placement and keyword density.
Today we talk about how high quality content is king ... or queen ... whatever you prefer.
You’ve probably heard the phrase ‘quality content’. But what does this really mean?
How can a machine determine whether an article is ‘good’ or not?
There are some technical things you can do to make sure your content is deemed quality, not just to search engine spider crawlers but also human readers too.
1. The number one most important thing when it comes to creating content is – write for humans, not search engines.
How do you achieve this?
2. Don’t overstuff your page with keywords and phrases. Instead, write something a reader can genuinely engage with. This is what will keep a visitor on your page.
3. Grammar and spelling. This shouldn't still be an issue, but it is. You might be concerned with trying to get the content published now and fix it later - but when is later and does it ever actually happen...
4. Checking your content against the Flesch reading ease test. This will give your content a score based on how well it can be understood by readers.
Although this hasn’t been explicitly stated by Google as a ranking signal, it’s certainly something to consider when you’re trying to improve readability.
5. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words.
6. Keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words.
7. If using subheadings, doesn’t exceed the recommended maximum of 300 words for each subheading.
8. Try to make sure that roughly 50% of your sentences contain a transition word.
10. When writing for the internet, break up your paragraphs as often as possible. White space makes reading text easier.
11. Opening paragraph shouldn’t be longer than one or two sentences. Make sure the primary keyword is used in the first paragraph.
12. Use plenty of subheadings to break up the text and follow a logical order.
13. Bullet points and numbered lists help break up the text and makes content more readable.
14) Content should be upwards of 1,000 words. The old days of having short and simple content is no longer key. This does somewhat contradict the itself when talking about Google featured snippets - but for the most part, the more words the better.
Complete Guide to Google Ranking
- Part 1: Page Signals - Title tags, H1 tags, H2 tags, META Description tags, image alt tags and more.
- Part 2: Keywords - Keyword density, keyword placement, primary keywords, long tail keywords and more.
- Part 3: High Quality Content - Writing content for humans instead of robots.
- Part 4: Duplicate Content - Finding and minimizing duplicate content.
- Part 5: Site Level Signals - HTTPS, site speed and mobile platform or responsive website design.
- Part 6: Internal Linking - Linking to other pages and articles within your own website.
- Part 7: Outbound Linking - Linking outwards form your website to credible sources is a good thing.
- Part 8: Backlinks - Creating good backlinks to your website.
Image source: Articlestellar