This article covers some important points of SEO you may find interesting. By the end of this article you'll know the answer...
SEO seems simple enough. Plug in the keyword here, add a link there, publish some blog posts - and magically, you’re sitting pretty on Google’s first page. ... Not quite.
Good search engine optimization is incredibly complex, and requires time, attention, and plenty of planning.
Here’s how you’ll know if it is time for some SEO help.
- Your traffic is not growing. One of the side effects of poor SEO is that your site won’t rank well in search engines, making it harder for customers to find your site. If search engines don’t know you exist, potential customers won’t either.
- Your website is not mobile friendly or responsive. Mobile is the primary device used to search websites, meaning that search engines like Google are starting to unveil major “mobile first” initiatives. Ultimately, mobile-friendliness will be an increasingly important ranking factor.
- You are not incorporating social media. Social media profiles are often among the top results in search listings for businesses. Shared content can lead to boosts in engagement and links, which do factor into Google rankings.
- You’re are not on HTTPS. HTTPS is a ranking signal for Google, and sites using HTTPS are indexed above unsecured pages. Therefore, businesses that haven’t made the move will not rank as well as those that have.
- You don’t have sitemaps. Sitemaps are the roadmaps for both search engines and users. Sitemaps help with SEO, as they get pages into the index. A sitemap will list all the links to your site, and some types of content require a specific sitemap.
- You don’t have Bing webmaster tools hooked up. While Google is still king when it comes to SEO, if you’re only using Google Search Console you’re missing out on a valuable resource in Bing.
- You don’t know your top landing pages. Landing pages are key in the customer conversion process, so it’s essential that you’re aware of and optimize your top pages.
- You have never done a guest post. Guest posting is a great way to build links and expose yourself to a new audience. If you haven’t yet, put together a list of sites you’d like to post on, research them to ensure they’re high quality. Contact with them your pitch, and deliver great content.
- You have technical issues on your website. Technical errors is a broad category and could be a caused by a number of things.
- You have not refreshed any of your old content. Fresh content has a short shelf life. In fact, 74 percent of new articles hit their traffic peaks on the same day they’re published.
- You don’t show up on Google maps. Claim your Google My Business page and make sure you’re listed in local directories. Check that all your contact information is consistent on all channels.
- You’re using the same keywords on multiple pages. Repeating keywords on different pages can confuse search engines, which means they don’t know which page to rank for that keyword.
- You’re not using alt tags. Alt tags let you add descriptive text to images, which gives you an opportunity to optimize.
- Your site has a slow load time. Site speed is a big deal, and slow sites may be penalized.
Have Any Of These Issues? Get SEO Help Now!
If you notice any of the signs above, it may be time to take a serious look at your SEO strategy and performance.
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Original Source: Ignite Visibility