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It should be obvious to anyone that uses the internet who the #1 and #2 search engines are. You might be surprised by 3, 4 and 5...

The list below contains the most popular search engines currently available, ordered by most to least popular in the US. The ranking is according to eBiz, it’s in order of estimated unique monthly visitors and is accurate as of August 2016.

Top 5 Search Engines

1) Google

Estimated Unique Monthly Visitors: 1.6 BILLION

Why should you use it?

With 72.48% of the world’s market share of search, as a marketer you don’t really have a choice not to use it for both paid and organic reach.

As an every day user, you have to admit Google is utterly indispensable in your every day life. Google has become a verb..."I'll Google it". Google also provides amazing products like Google Drive, Gmail, Google Analytics and more. Google is the king of search engines.

We would be living in a majorly different internet world without Google. Some people can't even remember life before Google...or even have lived without Google. Some of us are just that old.... 🙁

2) Bing

Estimated Unique Monthly Visitors: 400 million

Why should you use it?

There are some great reasons to choose Bing and they typically don't get their due credit for what they offer.

  • Bing’s video search is subjectively significantly better than Google’s.
  • Bing often gives twice as many autocomplete suggestions than Google does. However, sometimes that's creepy from any search engine.
  • Bing has linkfromdomain:[site name] feature that highlights the best ranked outgoing links from that site, helping you figure out which other sites your chosen site links to the most.

3) Yahoo

Estimated Unique Monthly Visitors: 300 million

Why should you use it?

Well that’s all a but up in the air at the moment, as Verizon has just purchased Yahoo for $4.8 billion dollars and is planning on merging it with AoL.

Yahoo will continue to operate independently pending regulatory approval of the deal, which is expected to be completed by early 2017. After this, all of Yahoo’s news, finance and sports platforms will be added to AOL’s media assets, which include The Huffington Post and TechCrunch.

Most of us just use Yahoo for their awkward news articles they share.

4) Ask

Estimated Unique Monthly Visitors: 245 million

Why should you use it?

Despite Google’s determination to be the ultimate font of all knowledge on its own SERP, Ask is still good for specific question related searches, with results centring on Q&A related matches.

And hey, sometimes it’s nice to get help from a butler. I don't know about you, but it's the only time in my life I'll ever experience a butler.

5) Aol Search

Estimated Unique Monthly Visitors: 125 million

Why should you use it?

As mentioned above, the AOL you know and possibly love may become a different beast once Verizon Communications merges it with Yahoo.

But before this "merger", I honestly didn't even know that people still used AOL. I still remember the amazing drink coasters and frisbees that AOL provided free of charge. Some would even argue it was the only good thing they ever offered.

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