Improving site quality from the user’s perspective is the best way for sites negatively impacted by Google Panda to recover. According to Google, “high quality content is content that you can send to your child to learn something.” By raising standards for producers and driving progress in terms of content quality, Google Panda will increase the quality expectations of users over time. In order to successfully acquire and convert traffic from organic search channels moving forward, marketers, webmasters and site owners will need to understand, employ and embrace best practices for developing quality content. With that in mind, a number of web professionals clearly still do not understand the meaning of “quality content.”

Below are some things that you can do to increase the quality of your content:

• Authors of credibility (names instead of usernames)
• Content actually having a purpose beyond search ranking (target content for your customers, not search engines)
• Don’t have articles about Obama state of the union address if you sell toilet accessories…be relevant
• Have reliability, check your site often to ensure EVERY link works and links to the right articles/pages
• Content format is crucial – don’t use adveritsements hindering your article/pages
• Content should be unique and accurate with zero spelling or grammar errors – employ some quality control

All of these things can help you with Google rankings after the release of the newest update from Google … the famous “Panda” release.